museum of the year – acapmedia

This week we made this video for Art Fund Museum of the Year Finalist, Horniman Museum and Gardens.

We asked visitors why the museum was their museum of the year and to sum up all the aspects of the museum in one word. It was a really fun video to make and a pleasure to see how much people love the museum. We didn’t struggle to get positive comments but we did end up capturing more than enough footage and so we have had to cut many glowing reviews to get it down to a consumable size.

Now let us know if you have been to the museum and what you think of it in the comments!

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UPDATE… just seen this cute thing via Twitter…. a walrus wearing our video as an accessory. acapmedia fashion coming to a market stall near you soon.

View this post on Instagram

Walrus bearing gifts! Each of the @artfund judges will be able to take home their own copy of 'Our Visitors Voices'.

A post shared by Horniman Museum and Gardens (@hornimanmuseumgardens) on Apr 19, 2013 at 8:30am PDT

Click the pic to go to the Horniman’s Instagram photo directly

Following the Horniman being announced as a finalist in the Art Fund Museum of the Year award we were asked to come in on Thursday and get a flavour of their visitors’ reaction to the news and we had a really great time.

Great day filming visitors @HornimanMuseum today. People very enthusiastic about being #museumoftheyear finalist pic.twitter.com/bjotQAHnTv

— acapmedia (@acapmedia) April 11, 2013

We spoke to all sorts of visitors: some on their first visit, families who go two or three times a week, people who have been visiting for 60 years or more, teenagers, toddlers, parents, grandparents and people from all over the world.

The message was clear; people really love the museum and gardens. They use it to research design, culture, to learn about animals, entertain children, engage in art activities, to enjoy the gardens, to listen to music both indoors and out… the reasons are endless and different to each person or group we spoke to. We asked visitors to sum up the Horniman in one word and here are a few of the things they said: